Brand Creation & Launch
Beyond Dementia
The story…
For 35 years, Alzheimer’s Support had built an incredible reputation for supporting people living with dementia and their families across Wiltshire. But the organisation had grown, understanding of dementia had moved on and its name no longer told the whole story.
Because this was never simply about Alzheimer’s. And, more importantly, it was never simply about dementia.
Working closely with the team, I helped rediscover what made the charity so special — its ability to see the person first. The friendships, conversations, creativity, independence and moments of joy that continue long after a diagnosis.
That thinking led to a new name: Beyond Dementia.
A name that shifts the emphasis from the condition to the person living with it, supported by a warm, optimistic new identity and the simple thought Making moments matter.
What was delivered…
— Brand discovery and consultation
— Naming strategy and new name
— Brand positioning
— Brand story and messaging
— Visual identity
— Brand guidelines
— Launch campaign and communications
What was achieved…
A new brand that better reflects the breadth, warmth and ambition of the organisation while carrying forward the trust it had built over more than three decades.
Beyond Dementia now has an identity that speaks to everyone affected by dementia, not just Alzheimer’s, and gives the charity a much clearer platform from which to grow awareness, reach more families and celebrate the life that continues beyond a diagnosis.
