Brand Creation & Launch
Zero North Wiltshire
The story…
The move towards renewable energy is something that affects us all. But too often, the energy being generated around us can feel like it belongs to somebody else.
Zero North Wiltshire wanted to change that.
Created by local people with an ambition to put communities at the heart of the transition to clean energy, they needed a brand that could make a complex proposition feel simple, positive and relevant — bringing together renewable energy, community ownership and lasting local benefit.
Through conversations with the team, partners and stakeholders, I helped uncover what really sat at the heart of the organisation: not simply generating cleaner energy, but giving local people a greater stake in the energy future around them.
That understanding shaped a new story, identity and digital presence built around a simple idea — local energy creating local benefit.
What was delivered…
— Brand discovery and stakeholder interviews
— Brand strategy and positioning
— Brand story and messaging
— Visual identity
— Brand guidelines
— Website design and development
— Launch communications
What was achieved…
A clear and confident new identity for an organisation with big ambitions for North Wiltshire — helping Zero North Wiltshire communicate a complicated proposition simply, build greater recognition and give local people a reason to understand, support and ultimately participate in community-owned energy.
