The story…

Five years after creating the original Digital Wonderlab brand, I was invited back to help the team rethink how they showed up in the world.

Over that time, the business had evolved. Whilst digital remains a vital part of what they do, their real strength lies in helping organisations tackle complex challenges and navigate change with confidence. The existing brand no longer reflected that broader role.

Through conversations with the whole team, a clear theme emerged. They are relentlessly curious. Curious about people, problems and possibilities. That simple insight became the foundation for the new positioning and a bold new identity designed to put their approach to problem-solving centre stage.

Working closely with their in-house creative team, I developed a refreshed brand, visual identity and communications toolkit that feels more human, more confident and far less focused on technology for technology’s sake.