Vonage offer a cloud-based business phone system to small and medium-sized businesses.
In order to attract a wider audience they compiled and published a comprehensive guide to help start-up companies learn more about the practicalities of running a successful home-based business.
This publication combined a mixture of case studies, expert views and check lists to offer key advice and best practice when working from home.
The creative style for these guides was born from the collective nature of the material. Uncoated paper, simulated kraft card, hand-drawn illustrations and script fonts helped to imitate a scrapbook style document bringing together the ideas, facts and tips from a variety of sources.
This approach allowed the content to become more relatable and less formal or instructional. The concept was well received by the start-up audience and proved to be beneficial in guiding their early stages of business growth.