Visual communication is our tool and one we constantly fine tune and polish.
You never turn creativity off – strolling around, watching television, browsing the internet, flicking through a magazine, catching a film, absorbed in a play or simply reading a book – we are constantly collecting and processing information. We are never without a camera or notebook to record our best and worst, because you never know where the next spark of inspiration might come from.
I guess the simple answer is… we do it because we love to.
