Silicon Valley firm WANdisco launched a thought leadership campaign focused on the future business opportunities of Big Data for the UK.
The launch event hosted in London at Level 39 included branded displays plus a 48 page report. This presentation was further replicated in California and New York with bespoke US versions of the report created.
In addition, a taxi advertising campaign was orchestrated to coincide with the event in both London and New York.
M4 Tower Advertising