I'm not what you'd call a public speaker, but I am always up for a new challenge. So when I was invited to talk at the Glove Factory Network event (www.glovefactorystudios.com) I decided to rise to the challenge and face my fears.
To an early bird breakfast audience, I present my approach to the elements to consider when building a brand. Whether you are a startup or looking at a repositioning, I explain what is a brand and how is it perceived, defining your "why", planning your path, considering all five senses in your approach and an exploration of current brands who are making a statement.
This short presentation offers some food for thought and five top tips to get you started.