Growth Britannia was launched at Summit, the Seven Hills inaugural flagship event at Bloomberg, London in May 2014. This 88 page report was compiled over a year convening some of the leading voices from business and beyond to examine how Britain can capitalise on its entrepreneurial renaissance to produce more world-beating companies and how it can transition from start-up to scale-up.
A second edition entitled Trading Places was presented the following year in 2015. The combination of these two extensive reports helped to elevate the recognition and respect of the Summit brand in such a short period of time.
The colour palette and typographic treatment for this series of reports was kept clean and classic. The intellectual nature of the content needed a structured platform to allow the reader to navigate the report. Simple visual cues were used to identify interviews, case studies, expert views, statistics and summaries.
Both documents required a high level of attention to detail and content planning.
Summit was continued for a further year building on the success of its initial launch. This included further event branding, printed collateral and website. Attendees were issued with individual iPads pre-loaded with branded presentations and event support materials.
